How to Write a Job Description: Marketing Executive
Marketing is one of the most important functions of a business. It makes customers aware of your products or services, engages them, and helps them make buying decisions. Having a longer-term marketing plan also helps your business maintain demand and build a favourable reputation.
The people driving these strategies will be your marketing team. Thus, you will need to choose a team that can build customer relationships, drive product improvements, and communicate your brand’s message to the world.
What Your Job Description Should Include
At the very least, your job description should include:
- Your company name
- Office location
- Job title
- Working hours
- Qualifications or previous experience (if applicable)
- Roles and responsibilities
- Compensation
A good marketing professional will be able to get prospective customers excited, while generating leads for the sales team to close. In addition, they will also need to drive creative advertising and promotion campaigns to elevate your brand presence.
The role of a marketing executive is typically an entry level position, but will play an important role in most marketing activities. Therefore, when looking for a best-fit candidate, you’ll need to take into account their qualifications, experience, and especially their professional demeanour. Marketing executives are normally back-office staff, but sometimes they may be needed in some customer-facing situations.
Above all, they will need good teamwork and good communication skills. Marketing is a cross-department exercise, and the ability to work with other colleagues is an invaluable skill.
Sample Marketing Executive Job Description
This is a marketing executive ad for a fictional company, Acme Inc. Since Acme Inc is a B2B business, the requirements will be slightly different than for a B2C company. Otherwise, the same skill sets will apply.
Feel free to copy and paste for your own use!
Acme Inc is looking for an enthusiastic, passionate Marketing Executive to join our rapidly growing team. The person will be responsible for assisting with marketing strategies, organizing creative campaigns, and make a difference in our branding efforts.
About the Job
- Primary location: Kuala Lumpur, Malaysia.
- Working hours: Monday–Friday, 9am–6pm (full-time)
Responsibilities
- Support the Marketing Manager in delivering effective marketing plans.
- Assist in branding initiatives to further spread the company’s branding message.
- Support existing marketing campaigns and develop new ones.
- Develop sales and marketing collaterals.
- Monitor and report the effectiveness of marketing campaigns using various metrics.
Requirements
- 1+ years of experience in marketing preferred.
- Knowledge of marketing strategies and data analysis.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
- Knowledge of CRM software (HubSpot, Salesforce) a plus.
- Excellent communication skills with fluency in English.
- Self-starter with strong organizational abilities.
- Fresh graduates are welcome to apply.
About the Company
Acme Inc is Malaysia’s leading software provider. With a presence in over 20 markets, we provide solutions to over 500 companies throughout Asia and beyond.
Our team is results-oriented and customer-focused – but above all, we believe in building meaningful solutions that impact the world for the better.
Learn how BrioHR can simplify HR for your business by getting a free demo here.
Marketing is one of the most important functions of a business. It makes customers aware of your products or services, engages them, and helps them make buying decisions. Having a longer-term marketing plan also helps your business maintain demand and build a favourable reputation.
The people driving these strategies will be your marketing team. Thus, you will need to choose a team that can build customer relationships, drive product improvements, and communicate your brand’s message to the world.
What Your Job Description Should Include
At the very least, your job description should include:
- Your company name
- Office location
- Job title
- Working hours
- Qualifications or previous experience (if applicable)
- Roles and responsibilities
- Compensation
A good marketing professional will be able to get prospective customers excited, while generating leads for the sales team to close. In addition, they will also need to drive creative advertising and promotion campaigns to elevate your brand presence.
The role of a marketing executive is typically an entry level position, but will play an important role in most marketing activities. Therefore, when looking for a best-fit candidate, you’ll need to take into account their qualifications, experience, and especially their professional demeanour. Marketing executives are normally back-office staff, but sometimes they may be needed in some customer-facing situations.
Above all, they will need good teamwork and good communication skills. Marketing is a cross-department exercise, and the ability to work with other colleagues is an invaluable skill.
Sample Marketing Executive Job Description
This is a marketing executive ad for a fictional company, Acme Inc. Since Acme Inc is a B2B business, the requirements will be slightly different than for a B2C company. Otherwise, the same skill sets will apply.
Feel free to copy and paste for your own use!
Acme Inc is looking for an enthusiastic, passionate Marketing Executive to join our rapidly growing team. The person will be responsible for assisting with marketing strategies, organizing creative campaigns, and make a difference in our branding efforts.
About the Job
- Primary location: Kuala Lumpur, Malaysia.
- Working hours: Monday–Friday, 9am–6pm (full-time)
Responsibilities
- Support the Marketing Manager in delivering effective marketing plans.
- Assist in branding initiatives to further spread the company’s branding message.
- Support existing marketing campaigns and develop new ones.
- Develop sales and marketing collaterals.
- Monitor and report the effectiveness of marketing campaigns using various metrics.
Requirements
- 1+ years of experience in marketing preferred.
- Knowledge of marketing strategies and data analysis.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
- Knowledge of CRM software (HubSpot, Salesforce) a plus.
- Excellent communication skills with fluency in English.
- Self-starter with strong organizational abilities.
- Fresh graduates are welcome to apply.
About the Company
Acme Inc is Malaysia’s leading software provider. With a presence in over 20 markets, we provide solutions to over 500 companies throughout Asia and beyond.
Our team is results-oriented and customer-focused – but above all, we believe in building meaningful solutions that impact the world for the better.
Learn how BrioHR can simplify HR for your business by getting a free demo here.
